This Mother’s Day we let Mom know she’s doing more than enough. As a part of a group who are all feeling like they’re being measured by impossible standards, we helped to celebrate her commitment to her family in a Nike-right way.

Nike App engagement prompt and re-engagements comms drove 4.2k total comments which was 4x more than the previous year’s comments. App drove $2.4M in pass through demand for Flagship Gifts for Mom.

Mother’s Day Inspire video was the top performer across campaign on FB and IG.

For the first time, we allowed Nike members to opt out of marketing in App and Email during this sensitive holiday to maintain integrity of moment and foster our relationship with our member with a brand that listens, advocates and actions on behalf of the consumer.