Introducing Nike’s craftiest signature athlete, Sabrina Ionescu, as an icon beyond the game. Taking a page from vintage Nike ads, we matched a big personality with a big baller. Sabrina let her game do the talking while Druski crafted the narrative.

Instagram reel is one of the top liked reels on @nike Instagram.

Engagement rate was +65% above benchmark.

With paid support, Instagram release has over 30.8 million plays as of 9/6/23.

Sabrina1 shoes sold out within 24 hours of release