As hoopers prepared for the upcoming season, we gave them the tools to get better from the best in the game, Ja Morant. By producing a 3 Week Ja Morant Nike Training Club program we encouraged hoopers of all ages and skill to level up on the court. In addition to the training program, we launched an anthem and supporting day in the life videos to provide other engagement opportunities to inspire our consumer and consistently bring them back into the Nike ecosystem.

This project dramatically decreased the cost of creating programs leading to huge drops in Cost per Retained Member (-83%) and Cost per Acquired Member (-85%)

New GenZ Male Members were 7x more engaged with these workouts in App and on social than average.

95% of consumers who completed the workout came back in 7 days. This program brought the consumer in and got them to start workouts at an above benchmark rate +46%