Nike Swoosh High- A school where pro athletes are students, where they teach you the science of shoes, and where the cheer captain is internet-icon Bretman Rock. And who's running the show? None other than the legendary Lisa Leslie as the principal. We're talking a full-blown pep rally on the first day complete with a mascot named Swooshy. This campaign showed numbers with it’s cameos:

Nike Back to School drove over 225 billion impressions. In the first three days after the “Pep Rally” launch, the film had generated over 25M views and 200M interactions (views, likes, comments, shares etc.).

Swoosh High creative assets overall are driving a 7.8x higher click-rate to last year

.Com: Since the launch of the “Pep Rally” film on Sunday, Back to School traffic is up +35% to last year and Back to School demand is up +40% to last year. The top five most clicked styles on our digital channels are all prominently featured in the “Pep Rally” creative.

App: The Swoosh High “Pep Rally” push notification brought 108K members directly into the Nike App IM: On streaming TV services such as HULU, 97% of viewers are watching the film to completion.