SPECIALIZED
At Big- Giant , our environmental and brand teams combined their efforts to develop a series of product experiences that elevated a simplified, scaleable and ownable system of elements. While the elements are intended to be used in a variety of configurations, they’re employed with consistency to give the consumer a trusted understanding of the brand’s story over time and a foundation for Specialized commitment to the rider.
JOY OF THE RIDE
As an embodiment of Specialized’s For Riders By Riders mantra and the brand’s urban eBike line, we explored playful ways to invite riders to see the brand as a platform for elevating your ride.
Stylized characters and environmental illustrations reduced to simple forms provide an approachable visual language that delivers a message of accessibility in a category that can seem intimidating and overly tech-driven.